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Vision & Purpose

Zeapure’s goal is simply to fill the nutrition gap that exists for so many people with a delicious, convenient and natural* supplementation option.

Zeapure’s goal is simply to fill the nutrition gap that exists for so many people with a delicious, convenient and natural* supplementation option. Our VitaScoop milk powder takes the natural nutrition of premium dairy and supercharges it with the vitamins and minerals required to stay healthy, everyday. When we started this journey we were focused on our own kids’ needs, recognising their challenges (gluten intolerance, fussy eating, too much sugar in their diets) and especially their needs around immune support, rapid growth stages, brain development and metabolic energy requirements.

Our research found that it’s easy for parents to rely on convenience foods for their children that have big advertising budgets, but offer few real benefits. Many products targeted at young people use adult nutrients levels which are inappropriate for children and teens. Most have sugar or sweetener levels that are legal, but highly irresponsible.

We quickly recognised that the the nutrition gap includes all ages and stages, including adults and seniors. While we all try to eat well, doing so has many challenges. As a result nutrition deficiencies are common; a surprising fact for people in countries like New Zealand and Australia.

Nutrition supplementation with pharmaceutical-style formats such as pills, capsule and tablets isn’t right for all. Many kids dislike it, adults see it as medication and seniors typically take plenty of pills already. The majority of brands provide more vitamin and mineral content than the body can use: as a result much of what you ingest is either excreted or stored in body fat.

With the support of ABC Nutrition we have carefully set the levels of vitamins and minerals in Zeapure VitaScoop to ideally supplement your whole food diet. This defined nutrition approach lets you achieve your body’s RDI (Recommended Daily Intake), not overwhelm it.

Zeapure’s created by parents, formulated by nutritionists, and made by an infant formula producer. It’s healthy, honest and ideal for young and not so young ones with busy lives, small appetites, food dislikes and dietary restrictions who need a little more nourishment.

(*we’re proud to say that only the vitamins in Zeapure are manmade, the other ingredients are all from natural sources.)

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